this is honestly the coolest thing I've learned in a long time. As a former Cracked employee it's nice to see Facebook's profits get nuked because some other company flipped a switch
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it's fucking hilarious to me that a seemingly innocuous iOS update - allowing users to do a single-click opt in or out of data collection/tracking/analysis by apps - single-handedly torpedoed $10 billion and counting in Facebook's ad revenue
