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This builds on the FTC's previous Endorsement Guidelines, including clarifying some areas: 1. ‘Ad’ isn’t the only phrase you can use, but it should be simple and clear. For example, saying “Thanks to X brand for the free product” is often enough if it’s hard to miss.https://twitter.com/VideoGameBar/status/1191882162032672768 …
2. ‘Material connections’ to a brand must be disclosed – this includes a personal, family, employment or financial relationship – such as the brand paying you or giving you a free or discounted product/service
