2. ‘Material connections’ to a brand must be disclosed – this includes a personal, family, employment or financial relationship – such as the brand paying you or giving you a free or discounted product/service
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This builds on the FTC's previous Endorsement Guidelines, including clarifying some areas: 1. ‘Ad’ isn’t the only phrase you can use, but it should be simple and clear. For example, saying “Thanks to X brand for the free product” is often enough if it’s hard to miss.https://twitter.com/VideoGameBar/status/1191882162032672768 …
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3. For videos, disclosure should feature in the video - just putting it in the descriptions won’t do. If it’s on a live stream, the disclosure should be repeated periodically.
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Point 3 is also a shift, as previously regulators seemed to be broadly ok with disclosure being in video descriptions (near the top).
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Point 1 in particular is interesting, as ASA/CMA guidance and rulings in the UK have generally stood by the use of "advertisement" or "ad" for influencer disclosure.
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