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IsabelDavies_'s profile
Isabel Davies
Isabel Davies
Isabel Davies
@IsabelDavies_

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Isabel Davies

@IsabelDavies_

• Video game, esports and digital broadcast lawyer at @WigginLLP • Ex @King_Games & @DisneyInteract • Cabaret Club Grand Prix addict •

London, England
wiggin.co.uk/people/isabel-…
Joined October 2009

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    1. Isabel Davies‏ @IsabelDavies_ 9 Sep 2019

      Isabel Davies Retweeted Pete (BlackLivesMatter) Lewin

      Piggy-backing off this, the BIT (commissioned by the UK government) recently did a great report on techniques to improve consumer engagement and comprehension for Terms of Service/Privacy Policies. https://www.bi.team/publications/improving-consumer-understanding-of-contractual-terms-and-privacy-policies-evidence-based-actions-for-businesses/ …https://twitter.com/LegalGamerUK/status/1170980554742947840 …

      Isabel Davies added,

      Pete (BlackLivesMatter) Lewin @LegalGamerUK
      Really interesting read. Basically, despite new data protection laws like GDPR, many tech platform privacy policies are still: - beyond college reading level - more complicated than Stephen Hawking's 'Brief History of Time' - too long (10-20 min reads) https://www.nytimes.com/interactive/2019/06/12/opinion/facebook-google-privacy-policies.html …
      1 reply 2 retweets 1 like
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    2. Isabel Davies‏ @IsabelDavies_ 9 Sep 2019

      The two most effective methods of increasing consumer understanding was: (a) Displaying key terms as FAQs (increasing comprehension by 36%). (b) Using icons to illustrate key terms (increasing comprehension by 34%).

      1 reply 0 retweets 0 likes
      Show this thread
      Isabel Davies‏ @IsabelDavies_ 9 Sep 2019

      Telling users how long it will take to read the policy also massively increased consumer engagement (opening rates increased by 105%).

      7:54 AM - 9 Sep 2019
      0 replies 0 retweets 0 likes

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