The two most effective methods of increasing consumer understanding was: (a) Displaying key terms as FAQs (increasing comprehension by 36%). (b) Using icons to illustrate key terms (increasing comprehension by 34%).
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Piggy-backing off this, the BIT (commissioned by the UK government) recently did a great report on techniques to improve consumer engagement and comprehension for Terms of Service/Privacy Policies. https://www.bi.team/publications/improving-consumer-understanding-of-contractual-terms-and-privacy-policies-evidence-based-actions-for-businesses/ …https://twitter.com/LegalGamerUK/status/1170980554742947840 …
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Telling users how long it will take to read the policy also massively increased consumer engagement (opening rates increased by 105%).
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