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Today @bermster dives into the psychology of pricing models w. @500Startups portfolio companies. #appliedBE pic.twitter.com/o98o7pGzyT
We will be attending this in DC on the 14th - will you?http://www.designforaction.org/
The peek / end rule explained for runners. http://irrationallabs.org/2014/09/the-peek-end-rule-explained-for-runners/ …
At @kivazip we agree that free "is indeed a very powerful force" @IrrationalLabs pic.twitter.com/3eqcYEZoRT
How would @danariely re-design the product development process? @ProductHunt interview. http://irrationallabs.org/2014/09/how-would-dan-ariely-re-design-the-product-development-process/ …
“The Burning Man Arms Race and if we should fear ‘turnkey tech camps’” A new perspective by @bermster http://bit.ly/1qQ6kqU
"What we believe is heavily influenced by what we think others believe" -Thomas Gilovich, Cornell Professor of Psychology
Study by Israel et al. primes people with photos of vacation scenes, causing them to prefer receiving money sooner: http://ow.ly/ANmxl
#BEtipoftheday When experimenting, make sure that you have a suitable control. Without a control you wont know if your change helped.
“Overconfidence is a very serious problem. If you don’t think it affects you, that’s probably because you’re overconfident.” – Carl Richards
Check out Startuponomics speaker Professor Wansink's Kickstarter for an accessible "Slim by Design" program here: http://ow.ly/AKij4
Irrational Labs founder, Dan Ariely, on RT News discussing psychology and finance. Segment starts at 14:40: http://ow.ly/AKjpN
In a Berkeley run "pay-what-you-want" experiment, consumers paid more for others than they would pay for themselves: http://ow.ly/ApPzT
#BEtipoftheday trim as much "friction" as you can from your sign-up processes. Even one unnecessary choice could be losing you customers!
Dilbert comic: "Cognitive Dissonance Takes Over": http://ow.ly/ApOUp
“Las Vegas is busy every day, so we know that not everyone is rational.” – Charles Ellis
A study by Jens Agerstrom found that while recruiters perceive taller job candidates as more competent, height matters less for likability
Emotion drives (users') decisions. http://techcrunch.com/2014/08/20/startup-marketing-how-emotion-drives-customer-action/ …
Oldie but great graphic from The Globe and Mail: "This is your brain on behavioral economics" http://ow.ly/ApOcF
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