It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
I'd love to see the research that proves people see the checkmark as an 'endorsment'. Anyone that knows social media knows exactly what the checkmark means next to a name. Less people will understand the gray box compared to the checkmark