It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
This move just encourages what you're trying to prevent. You say that people confuse the check mark with an "endorsement of content" yet, your new criteria is essentially YouTube making a subjective decision if a channel's creator/brand is famous enough to be verified.