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InertialObservr's profile
〈 Berger | Dillon 〉
〈 Berger | Dillon 〉
〈 Berger | Dillon 〉
@InertialObservr

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〈 Berger | Dillon 〉

@InertialObservr

PhD student of Theoretical Particle Physics @UCIrvine l @NSF Fellow l Physics & Math Animations l Patreon: https://www.patreon.com/inertialobserver …

DC → CA
youtube.com/c/InertialObse…
Joined August 2015

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    1. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      I'm having trouble concentrating on science animations right now, so instead here are some screenshots from my favourite document on the planet. These are taken from a 'work in progress' document from Pepsi's 2008 rebrand. Every figure is as incomprehensible as this one. 1/23pic.twitter.com/D6CNmJN863

      302 replies 4,079 retweets 12,953 likes
      Show this thread
    2. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      "The investment in our DNA leads to breakthrough innovation and allows us to move out of the traditional linear system and into the future." 2/pic.twitter.com/uxsfnDjzc8

      14 replies 43 retweets 687 likes
      Show this thread
    3. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      "The Pepsi DNA finds its origin in the dynamic of perimeter oscillations." 3/pic.twitter.com/FWoqj7JIph

      6 replies 43 retweets 674 likes
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    4. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      More 'perimeter oscillations'. There are pages and pages of these. 4/pic.twitter.com/tyj6D7Bo4a

      6 replies 26 retweets 589 likes
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    5. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      Does anyone remember what we *did* drink out of in 2009? (By the way, this document was produced by the Arnell Group, who were paid $1 million by Pepsi for the new logo) 5/pic.twitter.com/9KxDSFqTUm

      9 replies 23 retweets 656 likes
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    6. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      The document doesn't say *why* the aspect ratio of the Parthenon is relevant. I guess it must be obvious 6/pic.twitter.com/fM3MqDGuRi

      15 replies 37 retweets 808 likes
      Show this thread
    7. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      The document includes a timeline of 11 events in design. Two of them are Euclid studying mathematics and Pepsi's rebranding 7/pic.twitter.com/UpkidrHcDG

      9 replies 111 retweets 1,299 likes
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    8. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      "The Pepsi Ratio is aesthetic geometry." 8/pic.twitter.com/AoQ1fPYLlK

      8 replies 72 retweets 798 likes
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    9. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      Here we have a side by side comparison of the Earth's geodynamo and the Pepsi globe 9/pic.twitter.com/2DOnWlTPa2

      6 replies 57 retweets 840 likes
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    10. Andrew M. Webb‏ @AndrewM_Webb Apr 1
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      Magnetic fields vs Pepsi energy fields. But which is best? 10/pic.twitter.com/gfLKOf251h

      17 replies 96 retweets 1,028 likes
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      〈 Berger | Dillon 〉‏ @InertialObservr Apr 1
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      Replying to @AndrewM_Webb

      What the hell

      5:28 PM - 1 Apr 2020
      • 16 Likes
      • Zane Jakobs Camilo Jara mar Maxim Leyzerovich FKA Hayek Joshua Silva Ryan Reece Andrew M. Webb Anomaly Canceller
      1 reply 0 retweets 16 likes
        1. ᴛᴀᴜ ᴛᴀᴜ‏ @tautau_co Apr 1
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          Replying to @InertialObservr @AndrewM_Webb

          This is an oldie amongst graphic designers. It's just completely nonsensical.

          0 replies 0 retweets 5 likes
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