Gone now, but looks like someone else was tweeting on @eBay’s behalf earlierpic.twitter.com/CnuKWqEpAZ
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My money is "they found a popular account that had an easy password to guess."
Company accounts are - in my opinion - easier to hack because many org users are logged in and don't enable 2FA. The first increases the possible penetration points and the second is because it will generally mean one person being in charge of authorising session access.
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