On reflection, I'm glad we pivoted. It's much easier to state the value of the community.
Since, the pivot, here's FlowHuddle's 2022 by the numbers:
💻 44 virtual events
👥 19 new members
🎉 1 in-person meetup
🎯 My main goal for 2023 is to grow the number of new members!
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Idin Sabahipour
@IdinSabahipour
Corporate lawyer
Creator (
target = 50 videos ) (17/50)
Building in public 
Idin Sabahipour’s Tweets
We re-launched in May with a new focus which was completely driven by the existing members.
❌ FlowHuddle | An online co-working community
✅ FlowHuddle | A community for aspiring lawyers
You can see the before and after of the landing page.
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Around this time, I was roasted by . He pointed out that the community's not targeted at anyone.
I'd made the mistake of 'staying broad' to help everyone - but actually it meant I wasn't able to provide value to anyone.
Quote Tweet
Replying to @IdinSabahipour
Hey Idin
Sorry for the wait! Here you go 
Let me know what you think
loom.com/share/ce701226
Let me know what you think
loom.com/share/ce7012262
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I promoted FlowHuddle on my socials, meaning that aspiring lawyers (who make up most of my online network) ended up joining.
These members were the most engaged and some began to meet up in real life.
They formed bonds over trying to break into a career in law.
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FlowHuddle was originally a 'co-working club'.
Simple, but it meant that, aside from an interest in online co-working, members didn't necessarily have anything in common.
It made it difficult to provide any additional value as people didn't necessarily have common challenges.
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Since I made this post many months ago, things have changed a lot at FlowHuddle (including a huge pivot).
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@FlowHuddle hit 50 mailing list sign-ups today. 
That's the target I'd set myself to "prove the concept" before adding features to the website (sign-up page, community space...)
Guess I've got to get started on those now...
That's the target I'd set myself to "prove the concept" before adding features to the website (sign-up page, community space...)
Guess I've got to get started on those now...Show this thread
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Who knew that when I embarked upon my journey in venture, I’d be featured in just over a year later? 🤯
A special thanks to for chatting with me.
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Just make cool shit and be kind to people. Little else matters.
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I'm still working on the site at the moment, but you can submit your favourite koobideh joints for inclusion!
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I bought the domain name as a fun home to start experimenting with a new tool I wanted to check out (h/t ).
So, introducing my latest project:
koobideh.co.uk - The London Koobideh Directory 🍽
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For those who don't know, 'koobideh' is an (incredibly delicious) Iranian style of kebab
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I'm now the proud owner of a kebab-related domain name. 😋
One thing ticked off the bucket list.
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Is it just me, or is this the most 'Friday' Thursdays ever?
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I was pushed out of my comfort zone of 'likes' and forced to join conversations. I connected with people and got into longer discussions.
So, while I'm lifting the ban on likes, I'm gonna keep up the replies too!
It's more fun this way.
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These stats are just an objective way to measure the experiment.
They don't necessarily mean that I enjoyed my time more or that I felt I made any 'deeper connection'.
But I did genuinely enjoy it more!
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Compared with the week before I started the experiment...
⬆️ Impressions increased from 576 to 4,000
♥ Likes received increased from 3 to 29
💬 Replies received increased from 1 to 10
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Last week, I ran an experiment on Twitter to see if I could genuinely connect with more people. 🧪
The rule was simple.
I banned myself from liking tweets. ❌
If I wanted to engage with a tweet, I could only reply to it.
Here are the results 👇
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I usually just lurk on Twitter. But I love seeing the engagement that takes place here.
I'm going to try this experiment for a week! No liking tweets, just commenting.
Let's see how it goes...
(inspired by @FrankElda1) twitter.com/FrankElda1/sta…
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If you're struggling with focus, or just want to get your work done faster, join us (it's free and takes 7 seconds) 👇
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Now it's just up to me to do some more marketing to try and grow the community.
Tribe's been great (h/t ) and I'm enjoying learning this new game of community building.
Hopefully I'll be able to grow beyond the free tier limits soon!
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I've tried to keep it simple, so currently, our three "Spaces" (think "channels") look like this...
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I'm trying to give an online community space for members to interact outside of our live sessions.
I've been experimenting with .
#buildinpublic #communitybuilding
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I usually just lurk on Twitter. But I love seeing the engagement that takes place here.
I'm going to try this experiment for a week! No liking tweets, just commenting.
Let's see how it goes...
(inspired by )
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Twitter experiment: not using the like button for one week and write a comment instead.
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It was a fun experience.
I genuinely tried to give an honest and valuable answer to the initial post.
This taught me that engaging by providing valuable content (not just 'marketing patter') can help spread a message much, much further (although not as far as I thought lol).
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While I was really excited at first, once it made it on on the homepage, the post didn't perform too well.
It got a few comments and some up votes.
However, it did get a few new signups from people all over the world (USA, India, Poland).
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And then got featured on the website's homepage...
(the guy really didn't want to get my name right)
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So I did just that.
I took my comment, reformatted it and added a sufficiently 'clickbaity' title.
If you're interested can check out the post here: indiehackers.com/post/i-unlocke
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A few hours after posting my comment, I got this message from one of the website mods suggesting I turn my comment into a post 👇
(I excused the misspelling of my name)
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On the website, I saw a post asking for everyone's best productivity tips.
I responded discussing the benefit that I found in combining time blocking and co-working, and how this has helped me get more done in less time.
(of course I gave a plug too)
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So, here's a quick update on how got a bit of exposure in one small corner of the internet!
#buildinpublic
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Instinctively, do you think there's more caffeine in a typical cup of coffee or a Red Bull?
- Coffee
100% - Red Bull
0%
2 votesFinal results
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If you're looking to use the power of group accountability to get stuff done faster this weekend, sign up 👇
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For this week, I'm planning to create a custom "timer video" on Final Cut which runs just for the 50-minute work session.
I won't set a timer for the break.
Then I'll restart the timer video for the next session!
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But the timer I used had a 10-minute countdown for the break, which made it less relaxing 👇
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Some Feedback...
Generally, the feedback was positive! 👇
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My Thoughts...
✅ Timing (Saturday morning) and duration (2 hours) worked well
✅ Fewer attendees meant that I was able to chat to everyone individually
✅ Small group made it feel like a community
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Some Details...
📨 Mailing list: 10
👥 Session attendees: 4
⏳ Session structure: 2 x 50-minute work sessions with a 10-minute break in the middle
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