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Iam_RachelN's profile
Miss Rachel
Miss Rachel
Miss Rachel
@Iam_RachelN

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Miss Rachel

@Iam_RachelN

'The city is flying, we’re fighting an army of robots and I have a bow and arrow. None of this makes sense'

Nairobi, Kenya
Joined March 2011

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    1. Miss Rachel‏ @Iam_RachelN Oct 31

      'Real engagement that answers cultural shifts drives value creation' - PR in the age of AI #TBWAConference #AfricaNextpic.twitter.com/XYqcMdPIiB

      1 reply 0 retweets 2 likes
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    2. Miss Rachel‏ @Iam_RachelN Oct 31

      28% of crises spread internationally within 1 hour while 2/3s spread within 24 hours . Surprisingly most companies still take an average of 21 hours to respond leaving them at the mercy of 'trial by Twitter' #TBWAConference #AfricaNext

      1 reply 0 retweets 0 likes
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    3. Miss Rachel‏ @Iam_RachelN Nov 1

      How can AI help the communications industry? 1. Write data driven stories 2. Transcribe audio/video into text 3. Monitor social media 4. Predict media trends 5. Crisis management #TBWAConference #AfricaNext

      1 reply 0 retweets 0 likes
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    4. Miss Rachel‏ @Iam_RachelN Nov 1

      Biggest lesson from this has been that AI shouldn't be a threat (it's scary to think that one's role can very easily be replaced) but as an opportunity to leverage on the limitations of AI (creativity, critical thinking etc) to diversify my skillset. #TBWAConference #AfricaNext

      1 reply 0 retweets 0 likes
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      Miss Rachel‏ @Iam_RachelN Nov 1

      'Technology is the campfire around which we tell our stories' - Laurie Halse #TBWAConference #AfricaNext

      12:15 AM - 1 Nov 2018
      • 1 Like
      • Sara🌻
      1 reply 0 retweets 1 like
        1. Miss Rachel‏ @Iam_RachelN Nov 1

          Panel time and we simply cannot run away from the female equation in business. '75% of global discretionary spend will be controlled by companies innovating for women by 2028' It's lit 🔥🔥pic.twitter.com/TRCCOrewfB

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