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Prikvačeni tweet
This page is the official presence of IJRM on Twitter. Over the next few months, we will be posting quite a bit of content highlighting articles from past issues and those coming out in the near future. Thanks for joining us!
#marketing#research#academiaHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Many firms advertise the original price of a product as well as the current price. Schmidbauer and Stock show that doing so in markets with falling prices and uncertain quality provides consumers benefits high quality firms.
#sales#marketing#pricinghttps://www.sciencedirect.com/science/article/pii/S0167811618300168 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Many B2B manufacturing firms are pivoting to a services-oriented approach, but doing so can be difficult. Nezami et al. show that service offerings boost sales but can have nonlinear effects on profitability and earnings volatility.
#b2b#Marketinghttps://www.sciencedirect.com/science/article/pii/S0167811617300848 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
International Journal of Research in Marketing proslijedio/la je Tweet
Attention
#CPG#brand managers! Lamey et al. show that lower-funnel actions (influencing#consumers during shopping trip) are THREE times more effective than upper-funnel actions (influencing consumers before#shopping trip) for#newproduct sales.https://twitter.com/IJRMktg/status/1223214783605985281 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
New product sales of CPGs vary greatly by store. Lamey et al. show that lower funnel actions, such as in-store display advertising, have a large effect on these purchases and may help explain this variance.
#NewProductMarketing#SalesFunnel#cpghttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300132 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
International Journal of Research in Marketing proslijedio/la je Tweet
Coupons work!
Regardless whether these price- or non-price coupons, mobile or physical. That's why retailers continue to use them and thanks to Park et al. we now have insight on their long-term mobile impact!
#retailing#marketing@IJRMktg@WiSoUniColognehttps://twitter.com/IJRMktg/status/1221765219539726337 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Brand choice models are popular tools for marketers, but most assume constant demand over time. Guhl et al. explore a new formulation that allows for time-varying parameters and increased consumer heterogeneity.
#brandchoice#heterogeneity#marketinghttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300120 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Mobile coupons are increasing in popularity. Park et al. explore when & how these coupons are effective. Both price discounts and free samples are effective during promotion, but free samples continue to be effective after.
#mobile#promotion#targetinghttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300247 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Many firms preannounce price increases because they think this will be evaluated positively by investors. Lim et al. explore under what conditions this is true. Increases that are larger and have a specific reason do better.
#pricing#marketing#financehttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300296 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Rust shows that technological, socioeconomic, & geopolitical forces are altering the future of marketing. He provides insights for marketing managers, educators, and researchers for how to adapt to this future.
#marketing#ai#bigdata#digitalrevolutionhttps://www.sciencedirect.com/science/article/abs/pii/S0167811619300503 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Bitterl and Schreier show that crowdfunding is not only a method by which ventures can generate funds, but can also serve as a way to develop a ready set of future customers who are more committed than traditional purchasers.
#crowdfunding#startupshttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300302 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
International Journal of Research in Marketing proslijedio/la je Tweet
Composing
#tweets to increase#retweets is not a secret. It’s a#science thanks to#research by Jalali & Papatla (2019). https://www.sciencedirect.com/science/article/pii/S0167811619300278 …@IJRMktg#MarketingAcad#socialmedia#socialmediamarketing
by @martenbjorkHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Manufacturers with strong secondary markets face a dilemma: do they reduce durability to bypass the secondary market or do they increase durability to beat competition? Jayarajan & Silva-Risso show that increasing durability is the answer.
#durabilityhttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300466 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
International Journal of Research in Marketing proslijedio/la je Tweet
Social media firestorms is the digital kind of brand crisis. Hansen, Kupfer and
@ProfTHT show that about 50% of brands suffer short- and longterm damage from social media firestorms. They also show when the negative impact is most accentuated. Important reading for brand managershttps://twitter.com/IJRMktg/status/1214879522786545665 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
International Journal of Research in Marketing proslijedio/la je Tweet
Looking forward to seeing many of the young and aspiring marketing scholars in Budapest in May 2020! Lets get these paper out!
https://twitter.com/IJRMktg/status/1216767164251766784 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
In a continuing effort to help authors, the Journal of Consumer Research (JCR) and the International Journal of Research in Marketing (IJRM) are calling for submissions for an Author Development Workshop.
#marketing#cfp#academia#publishing#journal http://www.eiasm.org/frontoffice/eventLogin.asp?item=UPL&event_id=1460 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Mian et al. explore the relationship between investor sentiment and advertising expenditure. Low sentiment leads to low advertising expenditure and low elasticity of profits to advertising.
#marketing#investment#advertisinghttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300454?via%3Dihub …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
International Journal of Research in Marketing proslijedio/la je Tweet
This is a prototypical approach of much of academic marketing research to come. We will see a strong focus on automated analysis of content (on scale) that was heretofar hardly used for making marketing intelligence inferences. Great job!
#marketing#digitalmarketinghttps://twitter.com/IJRMktg/status/1214823669198835713 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Hansen et al. describe the short and long-term effects of social media firestorms on a brand’s reputation. They also determine how to characterize these firestorms and to mitigate their negative effects.
#brandmanagement#socialmedia#marketinghttps://www.sciencedirect.com/science/article/abs/pii/S0167811618300351 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
International Journal of Research in Marketing proslijedio/la je Tweet
I just read this article. Congratulations on the publication, Stefan & colleagues. I am sure it will prove very useful for social media researchers and practitioners in the years to come. Thank you also for citing our
@IJRMktg article “In Stories We Trust”. I much appreciate it.Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Klostermann et al. provide a method to combine data from images, texts, and social tags to provide insights for brands about the content their consumers are posting.
#marketing#socialmedia#image#instagramhttps://www.sciencedirect.com/science/article/abs/pii/S016781161830034X …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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