International Journal of Research in Marketing

@IJRMktg

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.

Vrijeme pridruživanja: kolovoz 2019.

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  1. Prikvačeni tweet

    This page is the official presence of IJRM on Twitter. Over the next few months, we will be posting quite a bit of content highlighting articles from past issues and those coming out in the near future. Thanks for joining us!

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  2. Many firms advertise the original price of a product as well as the current price. Schmidbauer and Stock show that doing so in markets with falling prices and uncertain quality provides consumers benefits high quality firms.

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  3. Many B2B manufacturing firms are pivoting to a services-oriented approach, but doing so can be difficult. Nezami et al. show that service offerings boost sales but can have nonlinear effects on profitability and earnings volatility.

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  4. 2. velj

    Attention managers! Lamey et al. show that lower-funnel actions (influencing during shopping trip) are THREE times more effective than upper-funnel actions (influencing consumers before trip) for sales.

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  5. New product sales of CPGs vary greatly by store. Lamey et al. show that lower funnel actions, such as in-store display advertising, have a large effect on these purchases and may help explain this variance.

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  6. 29. sij

    Coupons work! 👍 Regardless whether these price- or non-price coupons, mobile or physical. That's why retailers continue to use them and thanks to Park et al. we now have insight on their long-term mobile impact!

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  7. Brand choice models are popular tools for marketers, but most assume constant demand over time. Guhl et al. explore a new formulation that allows for time-varying parameters and increased consumer heterogeneity.

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  8. Mobile coupons are increasing in popularity. Park et al. explore when & how these coupons are effective. Both price discounts and free samples are effective during promotion, but free samples continue to be effective after.

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  9. Many firms preannounce price increases because they think this will be evaluated positively by investors. Lim et al. explore under what conditions this is true. Increases that are larger and have a specific reason do better.

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  10. Rust shows that technological, socioeconomic, & geopolitical forces are altering the future of marketing. He provides insights for marketing managers, educators, and researchers for how to adapt to this future.

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  11. Bitterl and Schreier show that crowdfunding is not only a method by which ventures can generate funds, but can also serve as a way to develop a ready set of future customers who are more committed than traditional purchasers.

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  12. 15. sij
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  13. Manufacturers with strong secondary markets face a dilemma: do they reduce durability to bypass the secondary market or do they increase durability to beat competition? Jayarajan & Silva-Risso show that increasing durability is the answer.

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  14. 13. sij

    Social media firestorms is the digital kind of brand crisis. Hansen, Kupfer and show that about 50% of brands suffer short- and longterm damage from social media firestorms. They also show when the negative impact is most accentuated. Important reading for brand managers

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  15. 13. sij

    Looking forward to seeing many of the young and aspiring marketing scholars in Budapest in May 2020! Lets get these paper out!👍

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  16. In a continuing effort to help authors, the Journal of Consumer Research (JCR) and the International Journal of Research in Marketing (IJRM) are calling for submissions for an Author Development Workshop.

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  17. Mian et al. explore the relationship between investor sentiment and advertising expenditure. Low sentiment leads to low advertising expenditure and low elasticity of profits to advertising.

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  18. 8. sij

    This is a prototypical approach of much of academic marketing research to come. We will see a strong focus on automated analysis of content (on scale) that was heretofar hardly used for making marketing intelligence inferences. Great job!

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  19. Hansen et al. describe the short and long-term effects of social media firestorms on a brand’s reputation. They also determine how to characterize these firestorms and to mitigate their negative effects.

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  20. 7. sij
    Odgovor korisnicima

    I just read this article. Congratulations on the publication, Stefan & colleagues. I am sure it will prove very useful for social media researchers and practitioners in the years to come. Thank you also for citing our article “In Stories We Trust”. I much appreciate it.

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  21. Klostermann et al. provide a method to combine data from images, texts, and social tags to provide insights for brands about the content their consumers are posting.

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