@pvwaldron yes and how do you think dark data matter? #ibmretailchat http://www.via-cc.at/33rdb
Q5. What factors can help retailers market more effectively at a local level? #ibmretailchat http://www.via-cc.at/63rc6
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@ibmretail geo data and historical user opt-in data
#ibmretailchat http://www.via-cc.at/33rcbThanks. Twitter will use this to make your timeline better. UndoUndo
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@ibmretail To effectively market at a local level, retailers need to understand local demographi...
#ibmretailchat http://www.via-cc.at/33rceThanks. Twitter will use this to make your timeline better. UndoUndo
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@ibmretail devolving power to local store managers and empowering them
#ibmretailchat http://www.via-cc.at/13rcfThanks. Twitter will use this to make your timeline better. UndoUndo
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@ibmretail Use analytics to understand the variables at each location - weather, events, demogra...
#ibmretailchat http://www.via-cc.at/93rchThanks. Twitter will use this to make your timeline better. UndoUndo
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@ibmretail Unlocking the power of
#DarkData http://ubm.io/1NGZp1i#ibmretailchat http://www.via-cc.at/03rclThanks. Twitter will use this to make your timeline better. UndoUndo
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@ibmretail demographic data e.g. age, ethnicity etc. & online shopping patterns from the shopper...
#ibmretailchat http://www.via-cc.at/53rcoThanks. Twitter will use this to make your timeline better. UndoUndo
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@ibmretail I'm a skeptic on some real-time-location stuff. But getting the bigger picture, by l...
#ibmretailchat http://www.via-cc.at/93rcqThanks. Twitter will use this to make your timeline better. UndoUndo
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@ibmretail Use analytics and mobile apps to maximize store performance day by day
#ibmretailchat http://www.via-cc.at/83rctThanks. Twitter will use this to make your timeline better. UndoUndo
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