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Why is marketing to Millennials a mistake in this article? #ibmretailchat http://www.via-cc.at/3289c 

@nikkibaird What are you seeing with Gen Z? #ibmretailchat http://www.via-cc.at/9289f 

@pvwaldron agree! #ibmretailchat http://www.via-cc.at/2289i 

When you start using age to define persona can lead to trouble. #MillennialMindset #ibmretailchat http://www.via-cc.at/3289n 

@ibmretail The more I hear about it, the less clearly defined the group becomes. There is no defin... #ibmretailchat http://www.via-cc.at/4289b 

@ibmretail Here's my original blog http://insights-on-business.com/consumer-products/more-evidence-why-marketing-to-millennials-is-a-mistake-for-cpg-and-retail-brands/ … #ibmretailchat http://www.via-cc.at/7289d 

@ibmretail I'm a believer. I look at Gen Z and think everything we learn about Millenials will go o... #ibmretailchat http://www.via-cc.at/9289e 

@ibmretail @ibmcpg Merchants and Brands need to realize Millennials are not one single type of pers... #ibmretailchat http://www.via-cc.at/9289j 

@ibmretail GenZ: the visual generation. Video over words. Socially aware, but not as "activated" as... #ibmretailchat http://www.via-cc.at/0289l 

@ibmretail I think eventually we will think of GenY as the traumatized generation: future not so br... #ibmretailchat http://www.via-cc.at/9289q