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#Purpose matters. According to@SAP_Retail, 91% of#consumers would switch brands if a different one had similar price and quality but was more purpose-driven.#NRF2019Show this thread
4. Understand the difference between #online and #instore #customerbehavior. @toryburch's CTO @JohnLDouglas says they're focusing more on the customer and analytics and are increasingly seeing different customer behaviors between brick-and-mortar and online. #NRF2019
