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3.
#Purpose matters. According to@SAP_Retail, 91% of#consumers would switch brands if a different one had similar price and quality but was more purpose-driven.#NRF2019Show this thread -
4. Understand the difference between
#online and#instore#customerbehavior.@toryburch's CTO@JohnLDouglas says they're focusing more on the customer and analytics and are increasingly seeing different customer behaviors between brick-and-mortar and online.#NRF2019Show this thread
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