I think that’s true. I still enjoy driving my 2008 Acura TL.
IBM's Ginni Rometty talks to @cnbcKaren at the Frankfurt Motor Show: “The experience is going to be more important than perhaps the car itself. Your brand is defined by the experience." https://cnb.cx/31grt58 via @ESCHULZE9 @CNBC #IAA
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As someone who rents a number of cars, I've found the ability to seamlessly integrate my smartphone to the navigation, entertainment, and phone speaker system of the car is of primary importance. I therefore really like Apple's CarPlay and other integration features.
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