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Just watched The Loop, a 2017 documentary by @InVisionApp that talks about the rise of Design Thinking in @IBM.
It’s an inspiring look at how design was championed as a way to better understand IBM’s clients and customers, and how ultimately design thinking changed the company.
Glad you enjoyed the film, John! You can explore more about Design Thinking here:https://ibm.co/2WfZzmu
This is a great resource, thanks! I'm also reading through your Field Guide, can't imagine the work it must've taken to get to this point. Amazing!
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