IAB Europe

@IABEurope

IAB Europe is the European-level association for the digital marketing and advertising ecosystem.

Brussels
Vrijeme pridruživanja: ožujak 2009.

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  1. prije 4 sata

    [VIRTUAL PROGRAMMATIC DAY 2020 H1] Europe's biggest online event devoted to advertising is coming to a screen near you in April! Watch this space for more information:

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  2. prije 6 sati

    [MEMBER NEWS] , a company launches its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. Get the report here and discover the facts regarding video advertising:

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  3. prije 7 sati

    [MEMBER NEWS] Content discovery platform has announced the launch of custom brand safety tools powered by . Read more:

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  4. prije 9 sati

    [MEMBER NEWS] AT&T’s advertising company, @Xandr76, has added four media brands to its marketplace, Community – Advertising More:

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  5. prije 19 sati

    What's the future of e-commerce in this AI-first, mobile-first world? Find out answers from top experts on questions like these and more at ! Get your free ticket here:

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  6. 1. velj

    [INDUSTRY NEWS] has scrapped its European CMO role and instead appointed a Vice-President of Marketing and Strategy. More info:

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  7. 1. velj

    [MEMBER NEWS] The Social Network shows no sign of any significant slow-down on the immediate horizon. Here are top stats for 2020:

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  8. 31. sij

    [IAB EUROPE REPORT] The ‘Attitudes to Advertising’ report reveals many facts about programmatic in Europe: ⛓️ Supply chain transparency is still an issue 👷 Talent and skill remain a barrier to investment. Get the full report:

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  9. 30. sij

    [TCF v2.0 Workshop 2] IAB Europe hosted a workshop webinar to provide guidance on how the UI should look in TCF v2.0 Find the recordings & slides here:

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  10. 30. sij

    [ECONOMIC TRENDS FORUM] A few weeks ago, our Chief Economist, , provided a deep dive into advertising across Europe including an overview of the trends, developments, challenges and opportunities for this advertising channel. ➡️ ➡️

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  11. 30. sij

    [AD TECH IS NOT DEAD] -focused kids tech company SuperAwesome announced on Monday that it has raised $17 million in a financing round led by M12, Microsoft’s venture fund. Read more:

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  12. 30. sij

    [INDUSTRY TRENDS] Google’s plan to kill third-party cookies in its Chrome browser has rattled the industry. Trade associations warn that it could “choke” the economy and seriously hit publisher revenues. More info:

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  13. 29. sij

    [MEMBER NEWS] Last December, Facebook revealed that it had booked a slot to run its first-ever ad in 2020, which would focus on the connective benefits of Facebook groups. Watch the preview here:

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  14. 29. sij

    [INDUSTRY TRENDS] In 2020 for the first time, ad spending on private marketplaces (PMP) will surpass that on open exchanges. Keep reading:

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  15. 29. sij

    [INDUSTRY TRENDS] , IAB CEO "The Cookie’s Death Heralds A Better Future For The Web". Read more:

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  16. 29. sij

    [IAB EUROPE BLOG] Now a €7.6bn European market, digital video advertising adoption continues to grow year on year. However - is digital advertising industry chasing short-term gains? Read more:

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  17. 29. sij

    [Human Capital in the Digital Environment 2019 Report] 📝 This report uncovers a series of critical areas for digital training and human capital in digital industries. Learn more here 👉

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  18. 28. sij

    Get ready, because , IAB Europe’s flagship annual conference is coming soon! This year, we're going to Portugal & we're searching for high-level speakers for one of the biggest conferences in Europe. Find out more here:

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  19. 28. sij

    What is ? TCF v2.0 represents a mature and good faith effort to reconcile the often conflicting requirements of and and has placed the industry at the discussion table with regulators. Read more:

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  20. 27. sij

    [GEN ALPHA MARKETING] , ....if you didn't prepare for them, get ready for an even bigger shakeup. They may be small in stature, but the members of this generation have the power to shake things up, big time is coming:

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