IAB AustraliaVerified account

@IABAustralia

Helping shape the future of digital with those who are creating it.

Sydney
iabaustralia.com.au
Joined August 2008
1,761 Photos and videos Photos and videos

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  1. 5 hours ago

    Great free webinar on & lined up today.

    Join us today at 11 for the latest stats & trends for online retail and ecommerce in Australia. Find out how marketers are changing advertising & marketing activity to respond to these changes. Guests , , &
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  2. Retweeted
    Sep 8

    Really looking forward to our webinar looking at retail & ecommerce trends. Guests are generously sharing the latest data on the shopping patterns of Australians. What can we learn about ecommerce habits as different states come out of lockdown?

    1 retweet
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  3. Retweeted
    Sep 7

    CTV made up 38% of AU publishers' video revenue in FY20. Latest consumer usage stats in our Digital Device & Usage Report demonstrates why this inventory represents such an major part of the video ad market. Report now avail for members.

    2 retweets
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  4. Retweeted
    Sep 6

    Even with the slow down in AU ad investment for the last 18 months which has been exacerbated by COVID, video advertising has continued to appeal to marketers. FY20 & June quarter Online AdEx Report press release with more details & full report for members

    3 retweets 1 like
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  5. Sep 6

    Join us for our free webinar on Thursday looking the recent changes in retailing, e-commerce and the related opportunities for marketers & media. We will showcase the latest stats, case studies & martech.

    1 retweet 1 like
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  6. Sep 4

    Join us for a free webinar on retail & ecommerce trends with guests from , , &

    From a slow start in Australia, to a flourishing direct to consumer market & in the last 6 mths an essential shift in buying behaviour-the ecommerce market is changing. Next week's webinar will provide research, case studies & advice.
    1 like
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  7. Retweeted
    Sep 3

    In the latest Q&A we discuss ways to optimise digi creative incl increasing attention, customising for different platforms & how to cost-effectively test creative. Thanks to , , , Elastic Studios &

    2 retweets 2 likes
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  8. Retweeted
    Sep 2

    We are cramming a lot of essential digi ad & marketing updates into our free webinar today - looking at identity, cookie & iOS14 and how the industry is preparing for these changes.

    1 retweet 2 likes
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  9. Sep 2

    The latest IAB Australia Digital Device & Usage Report has just been released. Industry stats on ownership & usage of smart speakers, CTVs, smartphones, tablets & PCs. A few teasers below and full report available for members

    2 retweets 1 like
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  10. Retweeted
    Aug 30

    Less than 3 weeks for media owners, ad tech companies & platforms to get their entries into the inaugural MeasureUp Research Awards. Awards will celebrate & showcase the best trade research in market. A brilliant lineup of agency judges.

    3 retweets 1 like
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  11. Retweeted
    Sep 1

    Join Richard O'Sullivan tomorrow for 's webinar on Identity, Cookies & iOS 14. The panel covers need-to-know updates and best practices on critical topics in digital marketing in relation to identity management and identifiers. Sign up now!

    2 retweets 1 like
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  12. Retweeted
    Aug 30

    Biggest shakeup in terms of advertiser share of digital spend in the June quarter that I have seen in monitoring industry stats over last 23 yrs. Details in Online AdEx Report. Top line info in press release & full report & data for members.

    1 reply 5 retweets 4 likes
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  13. Retweeted
    Aug 27

    Only 3 weeks left for publishers, adtech companies and platforms to enter the inaugural MeasureUp research awards. Brilliant lineup of agency judges from the Interactive Taskforce. Enter now -

    1 retweet 1 like
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  14. Retweeted
    Aug 26

    Part 1 of our member digital creative effective q&a series covers best practices for designing digital creative that stands out and gets cut-through.

    2 retweets 1 like
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  15. Aug 26

    Good summary of our esports webinar. Thanks

    What brands need to know about esports - CMO Australia
    1 retweet 2 likes
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  16. Retweeted
    Aug 25

    For those who missed the webinar last week looking at revenue models, ad tech options and tips for small, new & niche publishers the recording is now available as well as a fabulous list of resources from .

    2 replies 4 retweets 4 likes
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  17. Aug 24

    Join our free webinar to hear from industry experts on

    Want to understand how changed it's digital marketing approach? As well as new research & travel case studies our free webinar on Thu will help marketers understand ways of working with partners & tech to provide flexibility in marketing plans.
    1 like
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  18. Retweeted
    Aug 23

    Travel & tourism marketers are having to be resourceful & creative with their activity, plans & brand management. The next webinar will present new research & case studies on local travel marketing & consumer travel sentiment

    1 retweet 1 like
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  19. Retweeted
    Aug 23

    The Online Advertising Expenditure Report released today provides industry numbers for the Australian digital ad market (agency & direct) for June quarter as well as a round up of FY20. More details in our release & full report for members.

    1 retweet 2 likes
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  20. Aug 23

    FY20 and June quarter Australian digital advertising revenue results have just been released. FY20 saw a modest increase of 1% and as expected the June quarter was heavily impacted by COVID with a year on year decrease of 12%.

    1 retweet 2 likes
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