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Today my newsletter turns one year old! By all metrics writing about exchanges & market structure each week for the past year has been a roaring success for me. A quick summary of where things are today for the analytics nerds like me:
The overwhelming majority of my newsletter interest has come from Twitter - although I'm active on Twitter almost every weekday, most of my growth has come from one or two threads that have gone viral-ish (including yesterday): Share knowledge + help people = build an audiencepic.twitter.com/ERJcsPTWNK
~40% of my Twitter audience has converted to a free newsletter subscriber at one point or another, which I hear is high. I then get ~3% conversion to paid from there ~3 months post launch of my paid section.pic.twitter.com/mtNaFZhOwn
My best performing posts have been either: - Crypto education - Profiles of top HFT firms - Interesting market structure stories My top post is about Susquehanna: https://frontmonth.substack.com/p/the-susquehanna-six …pic.twitter.com/zGD0HzAyb8
More than readers & dollars, my network of colleagues & genuine friends in the industry has grown tremendously since starting a newsletter. People from across the industry have reached out to share their own knowledge & connect, which has been my work's best reward.
I never thought I'd be doing this well when I first started. Thank you for reading my work, giving me feedback, and interacting with me in any way. Another successful year awaits!https://frontmonth.substack.com/
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