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Ellie Mae is The Big Kahuna - an all in one SaaS mortgage management platform for originators & supporting vendors. Clients can use Ellie Mae to underwrite, close & process all parts of an origination without leaving the platform. TLDR; ELLIE MAE = AUTOMATION PLATFORM

With all this in mind, the question becomes 'why ICE?' I think the answer is two-fold: 1 - analog to digital transition experience 2 - clearinghouses

ICE has a lot of experience electronifying inefficient markets, like futures, bonds, equities & options. Mortgages look like another instance of taking a paper process and putting it online, cutting a ton of costs by doing so even if it isn't a "market" like its other segments.

MERS and Simplifile have a lot in common with ICE's derivatives clearinghouses. They act as databases/systems of record and involve a lot of legal/compliance burden. This makes them incredibly hard to disrupt once critical mass is reached.

Another similarity with electronic markets is the idea of building network effects across a large customer base. Traders & back-office firms can be very set in their ways and have to be convinced to try a new way of doing business. ICE knows how to do that convincing well.

Despite the upside I think the market is hesitant on ICE for two reasons: 1. Price - ICE paid too much for these deals 2. Saturation - too far along the mortgage S-curve

On the Price front - ICE paid $11.5B for ~$600M in annual EBITDA of these combined businesses. While growth looks good for now, paying 19x EBITDA for anything is a hard sell. Growth has to be stellar for the deals to pay investors back.