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Helping investors become smarter & more informed about exchanges.

LOST IN THE CITADEL SECURITIES
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    1. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

      An intense, protracted market share battle in the 1990s serves as a classic case study for exchange strategy. How do exchanges beat competitors & take market share? The Battle of the Bund gives some clear, helpful clues. We begin in 1988:pic.twitter.com/Szom62FXru

      1 reply 4 retweets 12 likes
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    2. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

      LIFFE, the premier open outcry futures exchange based in London, launched Bund futures in late 1988 to instant success. The German Bund was a huge interest rate market with no hedging instrument in place, and German banks flocked to trade the new future.pic.twitter.com/12iDRNXmkT

      1 reply 0 retweets 1 like
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    3. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

      Two years later, rival exchange DB1 launched an identical Bund future in Germany. The startup exchange - owned by a group of German banks - wanted the German bond market to reside in Germany. DB1 started as a fully electronic exchange to compete with LIFFE.pic.twitter.com/5fZFgxPmm7

      1 reply 0 retweets 0 likes
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    4. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

      At first, DB1 struggled to gain market share. By 1995, 5 years after launch, LIFFE still controlled ~75% of the market and had more trading members. DB1 kept fighting by lowering trading fees and lobbying the EU to open trading access for foreign traders.pic.twitter.com/B0pRXlWbxC

      1 reply 0 retweets 1 like
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    5. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

      Economic shifts began raising the stakes of the Battle of the Bund even more. The Bund became a proxy for EU interest rates at large, resulting in an explosion of trading on both exchanges. The Bund quickly became the largest product on both LIFFE and DB1.

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    6. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

      1998 became the year DB1 took control of the Bund market. Their electronic platform made it easier to sign up foreign traders, and EU laws were changed to help open access to foreign markets. That, combined with lower fees, built the snowball effect the exchange needed:pic.twitter.com/vbQibYPgr9

      1 reply 0 retweets 1 like
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      Hide Not Slide‏ @HideNotSlide 1 Nov 2020

      The impact on LIFFE and London finance was huge. LIFFE became an electronic exchange to try and save market share, but was too late. Profitability was damaged, and Euronext bought the group in 2002. Now it's part of $ICE. DB1 still has near - 100% Bund share to this day.pic.twitter.com/6fnx1Lw6r0

      7:23 AM - 1 Nov 2020
      1 reply 0 retweets 0 likes
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        2. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

          My main takeaway from this story: New technology & regulation are the top ways market share changes hands. Exchanges who adapt & are prepared for change survive.

          1 reply 1 retweet 3 likes
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        3. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

          If this thread taught you something, check out my newsletter where I write about the exchange industry every Friday:https://frontmonth.substack.com/ 

          1 reply 0 retweets 0 likes
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        4. Hide Not Slide‏ @HideNotSlide 1 Nov 2020

          Sources: https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.165.4378&rep=rep1&type=pdf … https://www.econ2.uni-bonn.de/downloads/bund-battle-10-july-2011.pdf …https://www.wsj.com/articles/SB892679474699760000 …

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        5. End of conversation

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