Equity research firms would be much more successful if their business model looked less like a traditional brokerage and more like Barstool Sports.
Let me explain 
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There are some independent shops that are already doing this -
@Hedgeye as the biggest example that comes to mind. hundreds of thousands of Twitter followers bw the analysts, and high quality "freemium" research (some free, some paid) that works.Show this thread
Bottom line - While only a fraction of what equity research firms produce is actionable, the rest is still good content, and I believe this is going to waste behind a high paywall today. Firms should build a following around their lower value content and build a social brand.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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