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Twitter followers by each exchange's main account (a good gauge of brand awareness/exposure):
@NYSE: 1.6M
@CMEGroup: 690K
@CBOE: 627.8K
@Nasdaq: 597.2K
@FactSet: 87.1K
@MoodysInvSvc: 79K
@ICE_Markets: 53.1K
@SPGlobal: 22.7K
@MSCI_Inc: 17.8K
@Tradeweb: 7.4K
@MarketAxess: 2.7K
Takeaways: ① social accounts for listings businesses (NYSE, Nasdaq) are important for listed company brand awareness ② exchanges w/ retail focus (CME, CBOE) need social impressions to drive interest ③ Pure B2B exchanges (TW, MKTX) don't need a big social presence
Agreed - could be that the NDAQ social account is for more than just listings (trading, data, etc...) whereas the NYSE account can focus more on listings-related stuff and other ICE accounts can deal with the B2B messaging. Just my 2c/random idea.
TW is mostly D2C, as opposed to D2D, but not much retail, however your overall point is taken.
I don't follow any of them. Do you?
I have all them in a list and check it every so often for news/interesting videos or photos, but thats it
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