CME's ad covering the e-mini S&P 500 futures launch on September 9, 1997: "Turn Your Office Into a Pit" "Call for our free price charting CD-ROM"pic.twitter.com/JyOY6Yc5vI
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In the heyday of floor trading, some of the best examples of exchange marketing came on pins - art worn by traders & others on the floor to celebrate contract launches, anniversaries, and other milestones. Below are a few of my favorites:pic.twitter.com/YBJAhASBsB
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Still want a taste of the pit? Try playing Pit: The Game - Created in 1904 and still in production today, the game simulates a floor trading environment to "corner the market" for certain commodities. Here's a link to the current version of the game: https://www.amazon.com/Winning-Moves-Games-Deluxe-Pit/dp/B00000DMBD/ref=asc_df_B00000DMBD/?tag=hyprod-20&linkCode=df0&hvadid=312091586340&hvpos=&hvnetw=g&hvrand=10362507025614385687&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1015254&hvtargid=pla-455833904380&psc=1&tag=&ref=&adgrpid=62169749215&hvpone=&hvptwo=&hvadid=312091586340&hvpos=&hvnetw=g&hvrand=10362507025614385687&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1015254&hvtargid=pla-455833904380 …pic.twitter.com/8D6PukAOqV
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Nasdaq was touting itself as "The Electronic Stock Market" before it was cool. Below ad from 1972:pic.twitter.com/JjbHRwMyPU
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An iconic part of 1980's commodities trading, the CME pork belly contract became less popular as consumers ate more pork year round and it made less sense to use pork bellies as a hedging tool for inflation. These ads from the 70's helped fuel its rise to popularity:pic.twitter.com/IN0fswp4To
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More trading floor pins - this time from LIFFE, a British exchange now owned by ICE. My favorite is on the right ("Play Footsie on LIFFE") celebrating FTSE futures trading:pic.twitter.com/MTeMFlOZ6p
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Or learn how to trade on the floor yourself: http://PitTrading101.com
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