The best scholar on this is Walter Ong (in Orality & Literacy & many other books). TL; dr: as literacy became divorced from orality, elite culture valued abstracting powers of linear print sentences, which reversed itself with secondary orality of 20th century.
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Wow, i wasnt off base then! Thats very cool, i love what ive read of mcluhan, and will now definitely look into Ong
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