Someone should look at the struggles between Jack Kirby, Stan Lee and Roy Thomas through the prism of James Scott's "Seeing Like a State."
Is there a good history written of how Marvel universe coalesced as a fictional universe?
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Not that I know of, though I think Sean Howe is working on something
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My impression (based on stuff read here and there) was that the whole thing was pretty chaotic and the editorial offices basically fiefdoms prior to Shooter, though.
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Regardless of the theoretical angle, I bet there's a pretty great article or book in the relationship between editorial structures and fictional universe development.
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