1. I have a few thoughts on the political economy of Playboy (vis a vis the Golden Age of American capitalism & baby boom).
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2. The key fact about Playboy was that it was a consumer magazine. Sex was one of the consumer items on sale but there were many others.
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3. Playboy was launched in 1953, as the great post-war boom, fuelled by military Keynesianism & suburbanization, was really taking off.
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4. Tied to the boom was the demographic reality: marriage rate peaked in USA in 1945 but remained very high:https://www.washingtonpost.com/news/wonk/wp/2015/06/23/144-years-of-marriage-and-divorce-in-the-united-states-in-one-chart/?utm_term=.95a2e86a3922 …
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5. Hefner married his first wife Milred Williams in 1949, when he was 22. They were part of cohort that married very young
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6. To all these newly married men in suburbs, Playboy sold an aspirational fantasy: think of how much fun you could have if you were single
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