When did people first start using the phrase “self-esteem”? 70s? 80s?
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It shows up in Freud's collaborations with Breuer in the 1890s as Selbstachtung.
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#Ngram says it took off (in books) in the late 60s. https://books.google.com/ngrams/graph?content=self-esteem&year_start=1800&year_end=2000&corpus=17&smoothing=3&share=&direct_url=t1%3B%2Cself%20-%20esteem%3B%2Cc0 … But my memory says it wasn't in common parlance until the 80s. -
Nathaniel Brandon (disciple & lover of Ayn Rand) helped popularize term. His Psychology of Self-Esteem published in 1969.
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