Strange convention whereby rival biographies of same subject won't mention each other, yet are clearly responding. A form of subtweeting.
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Another example. Terrence Gordon's McLuhan is response to Marchand's Mcluhan book, yet in passive-aggressive I-won't-mention-you form.
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@HeerJeet I like that Coupland's basically says, "All the other McLuhan biographies are tedious. So was lots of McLuhan. Here's mine."
End of conversation
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