1. It's easy to make fun of term "post-text" (I've done so myself) but let's ask what it means: https://medium.com/p/4dbb1d82eb52
11. As per Ong (& McLuhan) advent of literacy changed mental habits of oral universe.
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12. Literacy is linear, relatively fixed, analytical, abstract, interior. These generalizations can be qualified but useful ideal types
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13. Again, as per McLuhan/Ong, end of long Gutenberg era (circa 1500-1950) means return of orality in technological forms.
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