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HeerJeet's profile
Jeet Heer
Jeet Heer
Jeet Heer
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@HeerJeet

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Jeet HeerVerified account

@HeerJeet

1. Writer, The Nation https://www.thenation.com/authors/jeet-heer/ … 2. email: jeetheer1967 at gmail dot com 3. Twitter essayist 4. Drawn by Joe Ollmann

thenation.com
Joined June 2012

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    Jeet Heer‏Verified account @HeerJeet May 12

    Jeet Heer Retweeted David Weigel

    I try not to be knee-jerk & reactionary but messaging gurus seems like a fraudulent thing.https://twitter.com/daveweigel/status/1524800837838462981 …

    Jeet Heer added,

    David WeigelVerified account @daveweigel
    Noticed that the House Dem women chanted “my body, my decision” on the walk to the Senate, instead of the more common “my body, my choice.” Why? Talking points! They found messaging gurus who think “choice” is a risky word. https://twitter.com/sarahnferris/status/1524792388677402626 …
    Show this thread
    8:36 PM - 12 May 2022
    • 15 Retweets
    • 243 Likes
    • David Schraer Quorrl eff John Davis Margaret Hewitt Giant Foam Dickhat Kyle Michael DuVernois Ryan W Enslow
    17 replies 15 retweets 243 likes
      1. Jeet Heer‏Verified account @HeerJeet May 12

        The only messaging gurus you need are Strunk and White. Have clear goals, clearly expressed.

        14 replies 13 retweets 156 likes
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      1. Bernard Cole‏ @BernardStBamse May 12
        Replying to @HeerJeet

        Communications Czar. Engagement Emperor. God-King of Tik-Tok.

        0 replies 0 retweets 1 like
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      1. Eric Medlin‏ @MedlinWrites May 12
        Replying to @HeerJeet

        And the only one they ever cite as doing it well is Frank Luntz, and even he hasn't been as successful in the past six years

        0 replies 0 retweets 1 like
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      1. rdc‏ @ardeesee May 12
        Replying to @HeerJeet

        seems about as fake as many other jobs

        0 replies 0 retweets 0 likes
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      1. KPH‏ @KevinPHaley May 12
        Replying to @HeerJeet

        I know folks who have slowly tried to move off “choice” but I suspect this is a different set

        0 replies 0 retweets 0 likes
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      1. Substandard Deviation  🇺🇦‏ @SubSDeviation May 12
        Replying to @HeerJeet

        Most of them are. But Frank Luntz has been good (through research and focus groups) at coming up with language that Republicans have used against Dems to great effect.

        0 replies 0 retweets 1 like
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      1. Joshua Langhorne  🇺🇦‏ @langhorj1 May 12
        Replying to @HeerJeet

        I semi-defended this earlier because I knew what they’re trying to do, which is put the stress on the gravity of a “decision” rather than the more flippant “choice.” But man, putting that in chant form just does not work at all

        0 replies 0 retweets 1 like
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      1. samuelzzzzz‏ @Samuelzzz9x May 12
        Replying to @HeerJeet

        It's about winning, not being authentic. This is politics

        0 replies 0 retweets 0 likes
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      2. RAGEPATH‏ @ragepath May 12
        Replying to @HeerJeet

        This is absolutely false. The use of language changes in society over time, often in broad demographic groups. Knowing how your word choice will land with your audience is both necessary and increasingly less obvious as you get older and more out of touch.

        1 reply 0 retweets 2 likes
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