Donald Trump got a lower percentage of the popular vote in 2016 *and* 2020 (despite being the incumbent!) than Mitt Romney did in 2012.
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Both parties want that solid suburban mom voter. In part because the downwardly mobile voters are harder to organize and harder to keep for off-year elections. There's wiggle room on both ends here.
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For example, he actually won
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something that might not be remotely true but feels true: before 2016 there was an unwritten rule that it was untoward to blatantly pursue an EC victory without a PV victory. If it happened it happened, but no one would admit they were doing it. Trump changed that forever.
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