Her statement says nothing about nationality.
The trigger is not the nationality but the policy. Change the policy or even just oppose the policy and the trigger doesn't apply. You seem intent on ignoring the policy.
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The policy is not the trigger, bc the rule is neither (a) "no contracts with those who have a policy of apartheid", nor is it (b) "no contracts with those who fail to 'distance' from another's policy of apartheid". The rule is (b), but contingent on the company being Israeli.
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A non-Israeli company (say, Penguin) which does not -- in a fashion identical to Modan -- "distance" itself from Israeli apartheid is not subject to the rule. The duty-to-distance rule only applies (is triggered) if the company is Israeli.
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