I can’t believe Democrats have been having this same stupid internal argument since 2004/early 2005, since the birth of digital campaigning & Dean’s 50-state strategyhttps://twitter.com/meredithshiner/status/1326210415521624065 …
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That's definitely a problem. And you need a way to get that intensity of cash to more long term stuff. BUT I do think it's a mistake of this debate to think that there's not a lot of supply elasticity on the money.
Way too much conversation about "well, if only money we spent in x went to y". Scarcity of resources was NOT the issue this cycle, even though every Democratic organizer defaults to thinking that it is.
It is a mistake to over-optimize. It might be wasted money in a short-sighted view. But some of these experiments will at some point bear fruit. Mistakes are a necessary part of learning. longterm optimality involves failed trials.
Or Georgia in 2018, right? No, investment takes time, money, and energy. If you write off a state, you will never win it.
Gotta figure out something better to spend money on than TV ads. I don't know what it is, but I know that.
Honestly, volunteer support and organization. Don't underestimate ads - people need to see a candidate is in the running. But direct contact (phone, text, facebook, door) is really, really important too. That is infrastructure that has to built in off years too.
The ten or fifteen that I threw at that race was not money that didn't go somewhere else, trust me. I only can hope that at least some of it went to things that improved party structure longer-term - volunteer and staff experience, data, better local contact bases, whatever.
Lots of good would be done if ppl donated less to candidates and more to groups they focus on voter engagement
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