Typically capital has appealed to a reactionary identity constituency. Woke Capital is a new phenomenon.
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Replying to @averyfjames @HeerJeet
I mean, the point of that article you sent me was how Pepsi advertised to demographic Coke refused to. Meaning a Pepsi’s market share grew because of old reactionary tendencies within capitalism, hence my point of Woke capitalism being new...
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I’m not one to go too in depths with my own views as they’re specific to me and give away my anonymity, but capital throughout the early part of the 20th century surely wasn’t working with blacks, feminists or Jews.
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Replying to @averyfjames @HeerJeet
I agree. Woke capitalism is a historically new phenomenon for these reasons. That’s what I meant, Capital used to have to ally with racists to fight against the economic left, now Capital has left cultural allies.
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The young always deserve to inherit the future from the dying and dead. That's just how nature works.
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