I would expect not since that data seems super-proprietary, and probably shows low correlation (or high correlation with the No On Knows Nuthing principle). But I love to see it!
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presumably there’s not much value in it, since the variables are wholly dependent. That is, the results of the test screenings will inform how studios pursue marketing, etc., which can influence critical response and financial return.
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Not only the marketing, film test scores effect the product itself; the film may get recut, rescored, have an alternate ending shot etc based on test audience reactions.
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"The answer is that it is remarkable that Bernie Sanders is staying in the race when he has absolutely zero chance of winning the election. Yes his financial performance is positive but according to our (my) test screening results... Oh sorry movies... Uh..." -
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spent ~3yrs working with box office predictions. Test screening data incredibly proprietary. No public studies. I will say this, the studios are rarely surprised. But, biggest factor in financial performance is budget/marketing. Quality of a movie is marginal unless exceptional.
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A big part of this question is also timing. When you’re scoring a screener you’re already into a marketing campaign cycle, usually starting 6 months out and getting heavy at 3. Predicting at that point is very different than evaluating content at the development stage.
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