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HeerJeet's profile
Jeet Heer
Jeet Heer
Jeet Heer
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@HeerJeet

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Jeet HeerVerified account

@HeerJeet

1. Writer, The Nation https://www.thenation.com/authors/jeet-heer/ … 2. email: jeetheer1967 at gmail dot com 3. Twitter essayist 4. Drawn by Joe Ollmann

thenation.com
Joined June 2012

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    Jeet Heer‏Verified account @HeerJeet 11 Oct 2019

    Jeet Heer Retweeted Franklin Leonard

    This is a great question. Does anyone know?https://twitter.com/franklinleonard/status/1182640285752397825 …

    Jeet Heer added,

    Franklin LeonardVerified account @franklinleonard
    Are there any studies that have explored the statistical correlation (if any) between film test screening scores and either critical or financial performance?
    Show this thread
    6:57 AM - 11 Oct 2019
    • 1 Retweet
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    • Izabelly V and Vrious Weltgeist redux 💉💉💉 Alison Yoder D-Cubed Hill Wagan Bev Vincent Sharon Apple lori
    4 replies 1 retweet 17 likes
      1. Theodore Ross‏Verified account @theodoreross 11 Oct 2019
        Replying to @HeerJeet

        I would expect not since that data seems super-proprietary, and probably shows low correlation (or high correlation with the No On Knows Nuthing principle). But I love to see it!

        0 replies 0 retweets 0 likes
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      2. Morbir‏ @mascaroespero 11 Oct 2019
        Replying to @HeerJeet

        presumably there’s not much value in it, since the variables are wholly dependent. That is, the results of the test screenings will inform how studios pursue marketing, etc., which can influence critical response and financial return.

        1 reply 0 retweets 2 likes
      3. Daniel Schulz‏ @deschulz 11 Oct 2019
        Replying to @mascaroespero @HeerJeet

        Not only the marketing, film test scores effect the product itself; the film may get recut, rescored, have an alternate ending shot etc based on test audience reactions.

        0 replies 0 retweets 1 like
      4. End of conversation
      1. Dog Profile Pic‏ @HowlinFantods 11 Oct 2019
        Replying to @HeerJeet

        "The answer is that it is remarkable that Bernie Sanders is staying in the race when he has absolutely zero chance of winning the election. Yes his financial performance is positive but according to our (my) test screening results... Oh sorry movies... Uh..." - @NateSilver

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      2. Anthony‏ @trexxxN 11 Oct 2019
        Replying to @HeerJeet

        spent ~3yrs working with box office predictions. Test screening data incredibly proprietary. No public studies. I will say this, the studios are rarely surprised. But, biggest factor in financial performance is budget/marketing. Quality of a movie is marginal unless exceptional.

        2 replies 0 retweets 2 likes
      3. Anthony‏ @trexxxN 11 Oct 2019
        Replying to @trexxxN @HeerJeet

        A big part of this question is also timing. When you’re scoring a screener you’re already into a marketing campaign cycle, usually starting 6 months out and getting heavy at 3. Predicting at that point is very different than evaluating content at the development stage.

        0 replies 0 retweets 1 like
      4. End of conversation

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