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HeerJeet's profile
Jeet Heer
Jeet Heer
Jeet Heer
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@HeerJeet

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Jeet HeerVerified account

@HeerJeet

1. Writer, The Nation https://www.thenation.com/authors/jeet-heer/ … 2. email: jeetheer1967 at gmail dot com 3. Twitter essayist 4. Drawn by Joe Ollmann

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Joined June 2012

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    1. Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      1. Mad magazine was primarily read by kids between 9 and 14 years old. It was also the most important satirical magazine in American history. Let me explain.

      50 replies 386 retweets 1,455 likes
      Show this thread
    2. Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      2. Here's a story making fun of Joseph McCarthy from Mad #17 (done circa summer of 1954). It's a mash-up of McCarthy hearing with a TV game show, making fun not just of demagogue but also the new media that enabled him.pic.twitter.com/5YDxW2L9fc

      5 replies 44 retweets 314 likes
      Show this thread
    3. Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      3. The Mad sensibility, created by original editor Harvey Kurtzman, was abrasive, in-your-face rude. It was ethnic at a time (1950s) when America was increasingly white-bread (Kurtzman loved to pepper Yiddishism in his dialogue).

      7 replies 28 retweets 276 likes
      Show this thread
    4. Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      4. The abrasiveness of Mad stood in contrast to the more dominant form of American comedy, led by The New Yorker, which from 1940s-1950s was becoming increasingly low-keyed, subdued, cerebral, understated, button-downed.

      4 replies 20 retweets 211 likes
      Show this thread
    5. Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      5. In the sweep of American cultural history, Mad was the crucial link between the anarchic immigrant humor of the Marx Brothers in the 1920s/1930s & the insurgent counterculture of the 1960s and beyond.

      3 replies 51 retweets 337 likes
      Show this thread
    6. Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      6. The decision of Mad very early on to focus on media and advertising was crucial: in an increasingly media-dominated society, Mad picked the right target. Not taking advertising from 1957 to 2002 allowed MAD to go after people (cigarette companies) other media avoided

      4 replies 53 retweets 331 likes
      Show this thread
    7. Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      7. Patti Smith: “After Mad, drugs were nothing.” Without Mad, it's hard to imagine underground comics, National Lampoon, Saturday Night Live, the Simpons, the Onion, Stephen Colbert. Mad was the seedbed of an entire genre of media-focused satirical comedy.

      5 replies 82 retweets 469 likes
      Show this thread
      Jeet Heer‏Verified account @HeerJeet 8 Jul 2019

      8. More thoughts on Mad's legacy here: https://www.thenation.com/article/mad-magazine-media-politics/ …

      9:07 AM - 8 Jul 2019
      • 73 Retweets
      • 291 Likes
      • Gene Warren "Folks Call Me Dill" BenjaminCraft-Rendon AiW - Alien in White Michael Sofaer JoeD Geir Lyngstad Strøm 🇺🇦 Libby Morse Dave Jonas
      10 replies 73 retweets 291 likes
        1. New conversation
        2. Joe Bouch‏ @redandgearhead 8 Jul 2019
          Replying to @HeerJeet

          I thought "Mad" was going on-line only. But it is going down for good?

          1 reply 0 retweets 1 like
        3. James Kirk DeBrine 4 U.S. WY Sen. Dem Nom Aug 18th‏Verified account @DebrineKirk 8 Jul 2019
          Replying to @redandgearhead @HeerJeet

          From after what I read and saw on Internet news videos, I think it must be the print version only. Can Mad be as exposing as past if has to use ads? Or can they get enough subscribers? I'd buy IF it was 1 year a dollar "dirt cheap" since no paper or ink or presses+Big Population!

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. Ms.Blackberry‏ @mcarson1383 8 Jul 2019
          Replying to @HeerJeet

          I wish there was a go fund me to keep them going.

          0 replies 0 retweets 1 like
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        1. Andrew Lewis‏ @AndrewLewisFC 8 Jul 2019
          Replying to @HeerJeet

          Have you read either History Gone Mad, or Madvertising? Both were pocket books that taught me more than any other single tome about historical perspective and the advertising industry, respectively.

          0 replies 0 retweets 1 like
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        1. Doom Gloom & Cats‏ @sneydman 8 Jul 2019
          Replying to @HeerJeet

          Doom Gloom & Cats Retweeted Jeet Heer

          I grew up way after Mad Magazine’s hey-day, but I loved it and its competitor Cracked. Reading @HeerJeet’s eulogy for the mag, it’s easy to see how Mad was a big influence in forming my own weirdo cynical sense of humour.https://twitter.com/HeerJeet/status/1148262250723065856 …

          Doom Gloom & Cats added,

          Jeet HeerVerified account @HeerJeet
          8. More thoughts on Mad's legacy here: https://www.thenation.com/article/mad-magazine-media-politics/ …
          Show this thread
          0 replies 0 retweets 0 likes
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          Undo
        1. New conversation
        2. Huge Beaumont‏ @antistyle 8 Jul 2019
          Replying to @HeerJeet

          @threadreaderapp unroll, please. Thanks!

          1 reply 0 retweets 0 likes
        3. Thread Reader App‏ @threadreaderapp 8 Jul 2019
          Replying to @antistyle

          Hi! please find the unroll here: Thread by @HeerJeet: "1. Mad magazine was primarily read by kids between 9 and 14 years old. It was also the most important satirical magazine […]" https://threadreaderapp.com/thread/1148258302150807554.html … Enjoy :) 🤖

          0 replies 1 retweet 0 likes
        4. End of conversation
        1. Mark Steven Long‏ @Missal2928 8 Jul 2019
          Replying to @HeerJeet

          Check out Frank Jacobs's book "The MAD World of William M. Gaines." A bio of MAD's founding publisher and one of the funniest bios I've ever read.

          0 replies 0 retweets 1 like
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        1. Jeanine Curtis‏ @DjJetCityWoman 8 Jul 2019
          Replying to @HeerJeet

          Mad Magazine Bloom County 2 things that made my teen years bearable.

          0 replies 0 retweets 1 like
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        1. Hank Epton‏ @HankEpton 8 Jul 2019
          Replying to @HeerJeet

          This was fantastic! Mad was a wonderful gateway to satire and subversive thought when I was a kid. I'm forever in its debt.

          0 replies 0 retweets 0 likes
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