1. Mad magazine was primarily read by kids between 9 and 14 years old. It was also the most important satirical magazine in American history. Let me explain.
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6. The decision of Mad very early on to focus on media and advertising was crucial: in an increasingly media-dominated society, Mad picked the right target. Not taking advertising from 1957 to 2002 allowed MAD to go after people (cigarette companies) other media avoided
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7. Patti Smith: “After Mad, drugs were nothing.” Without Mad, it's hard to imagine underground comics, National Lampoon, Saturday Night Live, the Simpons, the Onion, Stephen Colbert. Mad was the seedbed of an entire genre of media-focused satirical comedy.
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8. More thoughts on Mad's legacy here: https://www.thenation.com/article/mad-magazine-media-politics/ …
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End of conversation
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Just come out and say "fershlugginer" humor already
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Interestingly, Todd Gitlin said something similar in The Sixties: Years of Hope, Days of Rage.
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