in two decades comics has gone from thinking a got milk campaign would restore the comic book to former glory to not being surprised that billions of dollars of #1 movie and 2x that in licensing would fail to move the popularity needle one iota
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Replying to @comicsreporter
When I was in the book distribution biz, a new movie always caused book sales to rise. Especially if there was a book on which the movie was based.
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Replying to @RWBoyd @comicsreporter
The problem is there is not one book associated with the Avengers but 600 books.
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Replying to @RWBoyd @comicsreporter
I mean much smaller movies -- Ghost World, American Splendor -- lead to notable sales bumps of smaller books.
12:41 PM - 23 Apr 2019
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