in two decades comics has gone from thinking a got milk campaign would restore the comic book to former glory to not being surprised that billions of dollars of #1 movie and 2x that in licensing would fail to move the popularity needle one iota
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Yeah, exactly.
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I mean much smaller movies -- Ghost World, American Splendor -- lead to notable sales bumps of smaller books.
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The best is when Captain Marvel hit theaters and Comixology had five or six different Captain Marvel Volume 1 books on sale to celebrate it.
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