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HeerJeet's profile
Jeet Heer
Jeet Heer
Jeet Heer
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@HeerJeet

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Jeet HeerVerified account

@HeerJeet

1. Writer, The Nation https://www.thenation.com/authors/jeet-heer/ … 2. email: jeetheer1967 at gmail dot com 3. Twitter essayist 4. Drawn by Joe Ollmann

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Joined June 2012

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    1. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

      1. You know I've been arguing that we shouldn't take glee in the demise of The Weekly Standard but this complacent and blinkered David Brooks column is making me reconsider.https://www.nytimes.com/2018/12/15/opinion/weekly-standard-closing-conservatism.html …

      38 replies 103 retweets 383 likes
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    2. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

      2. Brooks' column is semi-interesting in that he's arguing Weekly Standard is victim not just of Trumpism but also of late capitalism's hostility to high culture. Of course, Brooks uses more guarded language ("corporate bureaucrats" and "corporate drones").

      3 replies 20 retweets 116 likes
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    3. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

      3. The core of Brooks article is the correct observation that it's difficult to produce a high-brow political cultural magazine under capitalism because there's no market for it. But Brooks being Brooks, he avoids calling it capitalism & talks of "corporate bureaucrats."

      6 replies 40 retweets 267 likes
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    4. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

      4. In talking about "corporate bureaucrats"instead of capitalists, Brooks is playing the familiar game of using Weber as a shield against Marx. It's not the economic system of class inequality that's at fault but the cultural problem of bureaucracy.

      5 replies 40 retweets 315 likes
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    5. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

      5. But let's agree that running a high-brow magazine under capitalism is tough. Still, it has been done and can be done. There are different models for it. The Weekly Standard model (relying on a rich funder) can work but carries risk.

      2 replies 10 retweets 94 likes
      Show this thread
      Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

      6. The problem with the rich funder model (which, to be upfront, is also TNR model) is that you're at the caprice of the funder. In Standard's case, GOP funders reluctant to lay out money for a magazine that is at war with Trumpized GOP.

      7:30 PM - 15 Dec 2018
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      2 replies 18 retweets 126 likes
        1. New conversation
        2. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          7. If you are a billionaire Republican, you are willing to lose money on a magazine like Weekly Standard because it gives you a voice in GOP policy & politics. But of what value is the magazine if it is marginalized by the existing party?

          3 replies 29 retweets 142 likes
          Show this thread
        3. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          8. There are other models for high-brow magazines. There's the covert CIA funding model (used by William Kristol's dad Irving at Encounter), the foundation funding model (used by the senior Kristol at Public Interest).

          1 reply 11 retweets 86 likes
          Show this thread
        4. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          9. There's the model of affiliating with an academic institution (true of countless little literary magazines and of course of much scholarly publishing).

          3 replies 8 retweets 60 likes
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        5. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          10. Finally, closer to home, there's the possibility of relying not on one or two big donors but many smaller ones. The model of The Nation, National Review & American Conservative. @ToryAnarchist discusses that here:https://spectator.us/unhappy-demise-the-weekly-standard/ …

          4 replies 16 retweets 80 likes
          Show this thread
        6. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          11. The multiple smaller donors can be supplemented various branding & fundraising exercises like cruises, talks and festivals. Both the Nation and TNR have had branded wines (ours was quite good).

          3 replies 7 retweets 63 likes
          Show this thread
        7. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          12. While we're in a difficult media market, the fact is people do manage to put out smart good magazines & political journalism by mixing and matching different funding strategies (with things like digital subscriptions taking up slack of loss advertising).

          1 reply 9 retweets 60 likes
          Show this thread
        8. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          13. So rather than the large & gloomy Weberian problem of "corporate bureaucrats" what felled the Weekly Standard was a more narrow problem: a brittle business model depending on caprice of people who don't value their product (GOP billionaires).

          7 replies 32 retweets 193 likes
          Show this thread
        9. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          Jeet Heer Retweeted Dan McLaughlin

          14. I can't believe I'm typing this but Baseball Crank (@baseballcrank) makes a good point here that GOP billionaires seem narrowly utilitarian in wanting short term obvious benefits for their $$. (see discussion below)https://twitter.com/baseballcrank/status/1074145593616990208 …

          Jeet Heer added,

          Dan McLaughlinVerified account @baseballcrank
          The assumption here is that there is no value in subsidizing advocacy for one's preferred policy ideas, in & of itself. https://twitter.com/HeerJeet/status/1074145133824786432 …
          8 replies 15 retweets 103 likes
          Show this thread
        10. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          15. I actually think there's a good argument that GOP big money guys are being myopic & stupid here. Something like The Weekly Standard is a good investment as a Plan B for if Trump crashes and burns.

          17 replies 16 retweets 127 likes
          Show this thread
        11. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          16. I mean it's not too difficult to imagine whole Trump thing collapsing (through scandals & Trump's own personality). If that happens, it would be useful for GOP to have a group of people who can credibly say they opposed this all along.

          14 replies 16 retweets 120 likes
          Show this thread
        12. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          17. In general, Brooks column would've been better if it acknowledged the problem was TWS's business model & not some grand trend of "corporate bureaucrats."

          1 reply 9 retweets 79 likes
          Show this thread
        13. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          18. On the right, I think American Conservative, Modern Age & @ubookman are all substantive publications; on the left there's @thebafflermag. N+1, @jacobinmag, @curaffairs & many more. So no need to mourn just yet.

          6 replies 14 retweets 112 likes
          Show this thread
        14. Jeet Heer‏Verified account @HeerJeet 15 Dec 2018

          19. I was wondering why Brooks' column rubbed me the wrong way. I finally figured it out. Brooks wants GOP plutocrats to hand him & his buddies lots of dough to write whatever they want, no questions asked. That seems a bit entitled.

          21 replies 40 retweets 323 likes
          Show this thread
        15. End of conversation

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