-Voters skew old but target consumers skew young -Consumer trends start in big cities and move out -Younger + more urban = more diverse + more liberal -That’s why brands are liberalhttps://www.businessinsider.com/nike-colin-kaepernick-ad-brands-more-liberal-2018-9 …
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Less of a global brand than say Adidas so this can also be a pitch to increase non-US market share
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Most South African kids know who Colin Kaepernick is and don't have a clue who Tom Brady is. We are a huge soccer football nation and an almost zero American football watching nation. Also Nike probably has close to 80% sneaker market share
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think Kaepernick plays globally? I don't.
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Most South African kids are more likely to know who Colin Kaepernick is and don't have a clue who Tom Brady is. We are a huge soccer football nation and an almost zero American football watching nation. Also Nike probably has close to 80% sneaker market share
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It puts out an independent, anti establishment vibe.
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Curiously, Nike in attacking the NFL is tapping into the same anti establishment vibe as Trump is when he attacks the NFL.
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Nike figured out how to get woke left wing SJW's to love a billion dollar multi-national corporation that pays low wages. That is an astonishing move.
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Not a great one
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Barely anyone outside US/Canada watches (American) football
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