In doomed pivot to video, media made teams that literally just trawl for company press releases that include free pre-produced pictures and video. Then they repackage it in a video with text on top. It’s super crazy cheap to do and looks good because it’s professionally made.https://twitter.com/attritionorg/status/1084338525280051201 …
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Swift⬡nSecurity Retweeted Aram Zucker-Scharff
Thread on video being a bubble growth hack basically everyone knew was bullshithttps://twitter.com/chronotope/status/1052522487500685312?s=21 …
Swift⬡nSecurity added,
Aram Zucker-Scharff @ChronotopeI'm well acquainted with video, building video code, and building video metrics & this doesn't surprise me in the least. At previous gigs, I spent years calling bullshit on video as a strategy internally. The numbers I saw with my own tools never matched what was promised https://twitter.com/DaveMilbo/status/1052422652009345027 …Show this thread2 replies 32 retweets 114 likesShow this thread
Replying to @SwiftOnSecurity
Wasn't there a massive shit storm when it was revealed that Facebook's video metrics were completely overblown and wrong? Entire media teams pivoted to video or were completely sacked based on those numbers!
3:29 AM - 13 Jan 2019
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