Here's how it goes: Unpopular People (UP) find fun pasttime UP organize events around said pasttime Popular People (PP) realize they like it too PP infiltrate UP organization Popularity allows PP to take control Events shift to favor PP references UP get nudged/kicked out
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The thing that deserves more attention is the "popularity allows PP to take control" part. This is basically the same thing as virtue signalling or groupthink. Those who signal properly gain power.
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