It's not a surprise that Nike online sales would spike in the wake of the ad: Nike got a lot of publicity, and many shitlibs would buy something to express support. Whether or not they turned off more regular buyers doesn't show up in the data yet.
Blacks are a significant portion of their customers, but so are whites. Overall I doubt they've gained more with blacks & SJWs than they've lost with whites
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This weekend was Labor Day and they may have had a big Labor Day sale which would spike online sales. Also I agree, this is just the way things are heading, like it or not
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