It's not a surprise that Nike online sales would spike in the wake of the ad: Nike got a lot of publicity, and many shitlibs would buy something to express support. Whether or not they turned off more regular buyers doesn't show up in the data yet.
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RamzPaul made a video talking about how it was a correct move because young blacks are much more likely to spend money on overprice shoes than old whites. He's right that you have to look at the demographics of customers, but I wonder if young blacks really are a major segment
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for Nike. These old white guys also buy Nike shoes for their kids and relatives. So I do not know. This may just have no significant effect, which is likely. Many of those corporations that allied themselves with SJWism were not really harmed or helped by that.
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Blacks are a significant portion of their customers, but so are whites. Overall I doubt they've gained more with blacks & SJWs than they've lost with whites
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This weekend was Labor Day and they may have had a big Labor Day sale which would spike online sales. Also I agree, this is just the way things are heading, like it or not
End of conversation
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