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Harvard Business Review

Marketers focus too much on customer profiles and not enough on what customers are actually trying to achieve.

Know Your Customers’ “Jobs to Be Done”

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building...

11:36 PM · Jan 15, 2023

33.8K

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The Wall Street Bull supports democracy

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So, like Use Cases?

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Applies also to political campaigns in relation to citizens.